About Me 0109: How to Making Money

Have you ever made a large cash withdrawal from a banking machine only to wonder a few days later where all the money went? Think for a moment: Where did the last $100 you spent go? Stop for a minute and write it down. Chances are you can account for most of it, but there may be five, ten, or twenty dollars missing from your list.

Why You Should Track Your Spending

What does it cost you to live each month? Some people under-estimate their expenses because they forget the things that don’t occur every month.

Did you include your gym costs even though you pay them once a year?

How about your house or car insurance?

Did you include the cost of your haircuts, your contact lenses, or your vacation?

Do you pay someone to shovel your snow, clean your windows and carpets or do your taxes?

What about your vet bills, the flowers for your garden or patio, your best-friend’s birthday present?

Some people under-estimate their expenses because they actually don’t know how much they’re spending on things like take-out, clothes, and coffee. Over and over when I show folks how much money they’re spending on the non-essentials of life, they’re gob-smacked. Well, the only way to make a budget that will work is to know what you have been spending so you get some sense of what you’re going to have to change.

One of the best ways to gain a perspective on your spending habits is to keep a log of everything you spend, each time you do a transaction. The idea is to figure out where you’re spending all those dimes that seem to go missing each month. It’s also about learning more about yourself and where your place your priorities. This isn’t about shame, blame, or deprivation. You don’t have to change anything you don’t want to change. But you should at least know. With a spending log, you’ll have a clear picture of what you’re getting for your money.

When you do all your money management in your head, it’s very easy to forget things — sometimes important things — that will have an impact on your overall financial life. You’re always guessing how much you have left. And you shouldn’t really be surprised when your account is overdrawn. After all, if you don’t know how much you have, how can you know how much you can spend?

If you don’t believe you can find the time to maintain your budget — collecting receipts, entering details onto your budget, adding it all up and balancing it out — think about the time you have to spend solving the problems that arise from not taking care of the details. And think about all the money you waste on overdraft fees, interest costs, and ATM transactions. You’ll have to decide whether you’d rather live life peacefully, or continue waking to the specter of financial worry rattling his chains at the foot of your bed.

Of all the interesting new tech that seems poised to garner a lot of buzz in 2011, near field communication (NFC), is probably the most exciting. If it takes off, it will transform the ways we communicate, share, and make payments with digital devices. This will likely take years to happen, but the groundwork is being laid right now. And RFinity is one of those companies at the forefront.

While Google and Apple are responsible for generating much of the buzz about NFC at the moment, the technology goes far beyond simply having the right type of chip in your mobile device. For example, how do you handle different types of data transfers being made from one device to another? And how to you ensure that they happen as quickly as possible? And most importantly, how do you ensure that they happen securely? Those are the things that RFinity is thinking about.

The company has just raised $4 million from Horizons Ventures in Hong Kong. And the space has gotten so red hot, in fact, that we hear they’re already out raising another round.

And it’s an easy bet for investors to make not only because of the space, but because of where the project originated: The U.S. Department of Energy. Specifically, RFinity was born when a bunch of infrastructure security experts working for the government were assigned to find all the vulnerabilities in cell phones. Through software they came up with, they were able to quite easily eavesdrop, manipulate SMS messages, and even compromise LAN security. Then they set out to figure out a way to stop people from doing those very things. That work led directly to RFinity.

Work originally began in the person-to-person and person-to-vendor sales space by way of mobile applications that route transactions through RFinity’s own secure servers. But now that NFC appears ready, RFinity is making sure they’re ready for it. The idea is that their technology could cut out the middle man here: themselves.

Obviously, the company isn’t going to share all the details on how they secure NFC transfers. But the basic overview is that they verify an incoming NFC signal and ask for a user’s permission before taking any action. Further, if the action is a transaction, it requires a PIN, just as you might do an ATM withdrawal. That’s all pretty standard. But the key is one-time-use transaction codes that RFinity creates on the fly along with complex cryptographic signatures. These ensure that an transaction is secure since it means that every transaction can only happen once. Even if those numbers were intercepted by a hacker, they would be useless beyond the one-time payment.

And even if your phone is lost or stolen, a thief couldn’t do anything without your PIN. And you can remotely shut down your NFC capabilities via RFinity. It’s enough to make me wish I could throw out all my credit cards right now. “Today’s identification and transaction systems are based on what? A magnetic strip on the back of a card, based on a 1950’s technology that relies on a base station to read the information embedded as a series of simple magnetic markers in plastic tape,” writes Josh Jones-Dilworth, who is working with the company to bring them to market.

Again, NFC as a technology is great and potentially game-changing. But the software is still needed to make it actually work. And some of the big guys began realizing that early on as companies like PayPal, Bank of America, and even Subway have been testing out different things with RFinity for some time. In fact, RFinity has actually been doing field tests of the software end of their technology since 2009 in places like Idaho, well before most people in the U.S. had ever thought about NFC.

But now people are starting to care. And soon, they could be caring a lot more. NFC is already built-in to Google’s new Nexus S device — and the company has put out a call for developers to start using the tech. Rumors have the next iteration of the iPhone gaining the technology as well. In other words, I suspect we may be seeing acquisition rumors starting to fly around RFinity in about six months or so. Provided their technology proves up to the NFC challenge, of course.

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About Me 0109

Thursday, February 17, 2011

How to Making Money

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